A Designer’s Art \u00abP aul Rand is an idealist and a realist, one who uses the language of the poet and the businessman. He thinks in terms of need and function . . . but his fantasy is boundless.\u00bb -L. Moholy-Nagy Paul Rand (1914 -96) was incontestably one of the leading graphic designers of the twentieth century. His pioneering work in the field of advertising design and typography exerted a profound influence on the design profession. Applying the lessons of modern art, particularly those of the Bauhaus, to art in the service of business, he almost single-handedly transformed \u00abcommercial art\u00bb from a practice that catered to the lowest common denominator of taste to one that asserted its place among the fine arts.
\nPaul Rand: A Designer’s Art brings together many of Rand’s best essays on design and a wide selection of his brilliant graphic work from the 1930s to the 1980s. This book reprises the essays from his classic 1947 text, Thoughts on Design, most of which were updated by Rand in 1984. It also covers his subsequent work in advertising design, corporate identity, design teaching, and typography- areas in which he created exemplary and inventive work. Among the topics he explores are the role of humor in design, the trademark (the most ubiquitous of Rand’s trademarks are those of IBM, ABC, UPS, and Westinghouse), design and the play instinct, the complexity of color, the role of symbols, the art of the package, and the politics of design. Each of the essays is illustrated with examples of Rand’s work-posters, book jackets, product advertisements, corporate trademarks, packaging, interiors-as well as the work of artists he admired.
\nFor the design student, teacher, professional designer, and, indeed, for anyone interested in the creative communication of ideas, Paul Rand: A Designer’s Art remains both provocative and enlightening.
\n\u00c0 travers 27 essais, Paul Rand donne \u00e0 voir ses m\u00e9thodes de travail et inspirations sous un angle privil\u00e9gi\u00e9. Il y d\u00e9taille les principes th\u00e9oriques qu’il s’est attach\u00e9 \u00e0 suivre et a tent\u00e9 d’appliquer tout au long de sa carri\u00e8re, mais revient \u00e9galement sur son rapport aux clients et sa perception du travail de commande en design graphique.
\n\u00c0 la diff\u00e9rence d’un grand nombre de monographies, le pr\u00e9sent ouvrage interroge la pratique du design sous l’angle de la r\u00e9flexion, et non uniquement sur le plan visuel.
\nIl en r\u00e9sulte ainsi un livre qui vise non seulement \u00e0 \u00eatre regard\u00e9, mais \u00e9galement \u00e0 \u00eatre lu. Chacun de ces essais m\u00eale r\u00e9f\u00e9rences artistiques et litt\u00e9raires et t\u00e9moigne de l’importance de la pluridisciplinarit\u00e9 dans le travail de Paul Rand.
\nL’ouvrage est l’unique source d’information de cette ampleur sur le travail de Paul Rand \u00e0 l’heure actuelle en France, ce livre a \u00e9t\u00e9 con\u00e7u par l’auteur comme \u00e9tant celui \u00e0 travers lequel il souhaitait synth\u00e9tiser l’ensemble de sa pratique. Il revient ainsi \u00e0 la fois sur son travail de design de logos pour des grandes marques, mais d\u00e9crit \u00e9galement ses projets de design de couvertures de livre ou de magazines pour des structures plus modestes.
\nCet inventaire non-exhaustif du travail de Paul Rand se r\u00e9v\u00e8le \u00eatre un v\u00e9ritable outil pour les \u00e9tudiants, enseignants et professionnels en design graphique soucieux de perfectionner leur pratique et de se questionner sur leur travail. Cet ouvrage s’attache en effet \u00e0 montrer comment certains principes fondamentaux et intemporels qui encadrent la pratique du design – comme ceux de l’\u00e9quilibre, l’harmonie des couleurs et la gestion de l’espace – peuvent \u00eatre d\u00e9tourn\u00e9s pour \u00eatre per\u00e7us sous un angle nouveau.<\/p>\n","protected":false},"excerpt":{"rendered":"
A Designer’s Art \u00abP aul Rand is an idealist and a realist, one who uses the language of the poet and the businessman. He thinks in terms of need and function . . . but his fantasy is boundless.\u00bb -L. Moholy-Nagy Paul Rand (1914 -96) was incontestably one of the leading graphic designers of the […]<\/p>\n","protected":false},"featured_media":27065,"template":"","meta":[],"product_cat":[55,2948,18,2952],"product_tag":[],"acf":[],"yoast_head":"\n