{"id":33579,"date":"2023-09-19T12:26:15","date_gmt":"2023-09-19T10:26:15","guid":{"rendered":"https:\/\/librairie7l.com\/?post_type=product&p=33579"},"modified":"2026-04-27T12:06:03","modified_gmt":"2026-04-27T10:06:03","slug":"le-parfum-saffiche-quand-les-artistes-reinventent-la-publicite","status":"publish","type":"product","link":"https:\/\/librairie7l.com\/en\/produit\/le-parfum-saffiche-quand-les-artistes-reinventent-la-publicite\/","title":{"rendered":"LE PARFUM S’AFFICHE : QUAND LES ARTISTES R\u00c9INVENTENT LA PUBLICIT\u00c9"},"content":{"rendered":"

Le Mus\u00e9e International de la Parfumerie organise durant l’\u00e9t\u00e9 2023 une exposition consacr\u00e9e au processus de cr\u00e9ation des marques, pr\u00e9sentant l’\u00e9volution des codes visuels des campagnes publicitaires des maisons de parfumerie sur plus d’un si\u00e8cle.Au tournant du xxe si\u00e8cle, \u00e9laborer l’image d’un parfum rel\u00e8ve des plus grands illustrateurs qui exposent leurs cr\u00e9ations hautes en couleur dans les rues. Jules Ch\u00e9ret, Alfons Mucha puis Leonetto Cappiello mettent ainsi leur talent au service des parfumeurs les plus renomm\u00e9s. Plus tardivement, avec l’\u00e9volution des techniques d’impression puis audiovisuelles, les images photographiques d’Helmut Newton, Herb Ritts ou Jean-Paul Goude, puis cin\u00e9matographiques avec Jean- Pierre Jeunet, Sofia Coppola ou Martin Scorsese deviennent la norme jusqu’\u00e0 ce que les r\u00e9seaux sociaux ne s’approprient ces codes et les fassent \u00e9voluer.Cet ouvrage est l’occasion de pr\u00e9senter la riche collection d’affiches, de publicit\u00e9s, de flacons, de cartes parfum\u00e9es, objets publicitaires ou d’imprimerie du Mus\u00e9e International de la Parfumerie dans leur contexte historique et stylistique.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Mus\u00e9e International de la Parfumerie organise durant l’\u00e9t\u00e9 2023 une exposition consacr\u00e9e au processus de cr\u00e9ation des marques, pr\u00e9sentant l’\u00e9volution des codes visuels des campagnes publicitaires des maisons de parfumerie sur plus d’un si\u00e8cle.Au tournant du xxe si\u00e8cle, \u00e9laborer l’image d’un parfum rel\u00e8ve des plus grands illustrateurs qui exposent leurs cr\u00e9ations hautes en couleur […]<\/p>\n","protected":false},"featured_media":33577,"template":"","meta":[],"product_cat":[2948,2957],"product_tag":[],"acf":[],"yoast_head":"\nLE PARFUM S'AFFICHE : QUAND LES ARTISTES R\u00c9INVENTENT LA PUBLICIT\u00c9 - Librairie 7L<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/librairie7l.com\/en\/produit\/le-parfum-saffiche-quand-les-artistes-reinventent-la-publicite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LE PARFUM S'AFFICHE : QUAND LES ARTISTES R\u00c9INVENTENT LA PUBLICIT\u00c9 - 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