{"id":43198,"date":"2024-10-09T09:17:30","date_gmt":"2024-10-09T07:17:30","guid":{"rendered":"https:\/\/librairie7l.com\/?post_type=product&p=43198"},"modified":"2026-05-05T17:36:44","modified_gmt":"2026-05-05T15:36:44","slug":"mille-milliards-de-rubans-la-vraie-histoire-de-la-mode-2","status":"publish","type":"product","link":"https:\/\/librairie7l.com\/en\/produit\/mille-milliards-de-rubans-la-vraie-histoire-de-la-mode-2\/","title":{"rendered":"MILLE MILLIARDS DE RUBANS : LA VRAIE HISTOIRE DE LA MODE"},"content":{"rendered":"

Apr\u00e8s les grands succ\u00e8s qu’ont \u00e9t\u00e9 ses recueils de \u00ab p\u00e9piements \u00bb, tel Passe-moi le champagne, j’ai un chat dans la gorge (Grasset), voici le livre de Lo\u00efc Prigent que tout le monde attendait : son histoire de la mode. Dans plusieurs volumes dont celui-ci est le premier, il d\u00e9voile la couture fran\u00e7aise et internationale, du XIXe si\u00e8cle \u00e0 l’ouverture de la premi\u00e8re boutique de Gabrielle Chanel en 1913. Des premiers grands couturiers (Worth) et des premi\u00e8res acheteuses-stars (l’imp\u00e9ratrice Eug\u00e9nie) \u00e0 l’industrie qui s’en m\u00eale (les machines \u00e0 coudre Singer) et aux d\u00e9buts de la commercialisation de masse (les grands magasins), nous d\u00e9couvrons les dessus et les dessous de cette folie fran\u00e7aise.
\nDans cet essai-r\u00e9cit, Lo\u00efc Prigent se raconte par touches dans ce livre o\u00f9, faux na\u00eff et vrai Tintin, il r\u00e9v\u00e8le comment ce que l’on tient pour du superflu s’ins\u00e8re dans l’histoire g\u00e9n\u00e9rale. Le luxe ne s’est-il pas fond\u00e9 sur les usines de Manchester o\u00f9 l’on traitait le coton r\u00e9colt\u00e9 par les esclaves d’Am\u00e9rique ? La technique n’est pas pour rien dans la cr\u00e9ation, le papier monnaie n’est jamais loin du chiffon.
\n\u00ab Comment la mode est-elle devenue la mode ? Comment le syst\u00e8me s’est-il mis en place ? Qui a mis au point les machines, les prospectus, les vitrines, la frivolit\u00e9 comme mod\u00e8le \u00e9conomique. Qui a d\u00e9cid\u00e9 du rythme des collections ? Qui a eu l’id\u00e9e de l’\u00e9tiquette ? Le d\u00e9fil\u00e9 et les mannequins ? \u00bb. Avec sa fougue habituelle et sa langue virevoltante, Lo\u00efc Prigent nous instruit, nous fait sourire, nous enchante.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s les grands succ\u00e8s qu’ont \u00e9t\u00e9 ses recueils de \u00ab p\u00e9piements \u00bb, tel Passe-moi le champagne, j’ai un chat dans la gorge (Grasset), voici le livre de Lo\u00efc Prigent que tout le monde attendait : son histoire de la mode. Dans plusieurs volumes dont celui-ci est le premier, il d\u00e9voile la couture fran\u00e7aise et internationale, […]<\/p>\n","protected":false},"featured_media":43196,"template":"","meta":[],"product_cat":[2948],"product_tag":[],"acf":[],"yoast_head":"\nMille milliards de rubans : La vraie histoire de la mode - Librairie 7L<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/librairie7l.com\/en\/produit\/mille-milliards-de-rubans-la-vraie-histoire-de-la-mode-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mille milliards de rubans : La vraie histoire de la mode - Librairie 7L\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s les grands succ\u00e8s qu’ont \u00e9t\u00e9 ses recueils de \u00ab p\u00e9piements \u00bb, tel Passe-moi le champagne, j’ai un chat dans la gorge (Grasset), voici le livre de Lo\u00efc Prigent que tout le monde attendait : son histoire de la mode. Dans plusieurs volumes dont celui-ci est le premier, il d\u00e9voile la couture fran\u00e7aise et internationale, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/librairie7l.com\/en\/produit\/mille-milliards-de-rubans-la-vraie-histoire-de-la-mode-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Librairie 7L\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T15:36:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/librairie7l.com\/wp-content\/uploads\/2024\/07\/9782246820758_1_75.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"925\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/librairie7l.com\/en\/produit\/mille-milliards-de-rubans-la-vraie-histoire-de-la-mode-2\/\",\"url\":\"https:\/\/librairie7l.com\/en\/produit\/mille-milliards-de-rubans-la-vraie-histoire-de-la-mode-2\/\",\"name\":\"Mille milliards de rubans : La vraie histoire de la mode - Librairie 7L\",\"isPartOf\":{\"@id\":\"https:\/\/librairie7l.com\/en\/#website\"},\"datePublished\":\"2024-10-09T07:17:30+00:00\",\"dateModified\":\"2026-05-05T15:36:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/librairie7l.com\/en\/produit\/mille-milliards-de-rubans-la-vraie-histoire-de-la-mode-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/librairie7l.com\/en\/produit\/mille-milliards-de-rubans-la-vraie-histoire-de-la-mode-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/librairie7l.com\/en\/produit\/mille-milliards-de-rubans-la-vraie-histoire-de-la-mode-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/librairie7l.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\/\/librairie7l.com\/en\/shop\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"MILLE MILLIARDS DE RUBANS : LA VRAIE HISTOIRE DE LA MODE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/librairie7l.com\/en\/#website\",\"url\":\"https:\/\/librairie7l.com\/en\/\",\"name\":\"Librairie 7L\",\"description\":\"Librairie fond\u00e9e en 1999 par Karl Lagerfeld \u00e0 Paris\",\"publisher\":{\"@id\":\"https:\/\/librairie7l.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/librairie7l.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/librairie7l.com\/en\/#organization\",\"name\":\"Librairie 7L\",\"url\":\"https:\/\/librairie7l.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/librairie7l.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/librairie7l.com\/wp-content\/uploads\/2022\/08\/logo-1.png\",\"contentUrl\":\"https:\/\/librairie7l.com\/wp-content\/uploads\/2022\/08\/logo-1.png\",\"width\":227,\"height\":301,\"caption\":\"Librairie 7L\"},\"image\":{\"@id\":\"https:\/\/librairie7l.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mille milliards de rubans : La vraie histoire de la mode - Librairie 7L","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/librairie7l.com\/en\/produit\/mille-milliards-de-rubans-la-vraie-histoire-de-la-mode-2\/","og_locale":"en_US","og_type":"article","og_title":"Mille milliards de rubans : La vraie histoire de la mode - Librairie 7L","og_description":"Apr\u00e8s les grands succ\u00e8s qu’ont \u00e9t\u00e9 ses recueils de \u00ab p\u00e9piements \u00bb, tel Passe-moi le champagne, j’ai un chat dans la gorge (Grasset), voici le livre de Lo\u00efc Prigent que tout le monde attendait : son histoire de la mode. 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