{"id":61511,"date":"2026-10-30T10:16:51","date_gmt":"2026-10-30T09:16:51","guid":{"rendered":"https:\/\/librairie7l.com\/?post_type=product&#038;p=61511"},"modified":"2026-11-02T16:50:25","modified_gmt":"2026-11-02T15:50:25","slug":"jugaar-a-pakistani-guide-to-aspirational-living-2","status":"publish","type":"product","link":"https:\/\/librairie7l.com\/en\/produit\/jugaar-a-pakistani-guide-to-aspirational-living-2\/","title":{"rendered":"JUGAAR : A PAKISTANI GUIDE TO ASPIRATIONAL LIVING"},"content":{"rendered":"<p>Jugaar explore la tradition pakistanaise, vive et inventive, de la photographie de montage aspirationnelle, r\u00e9alis\u00e9e dans des studios improvis\u00e9s lors de festivals religieux et de f\u00eates foraines. \u00c0 l&#8217;aide de d\u00e9cors compos\u00e9s d&#8217;affiches de films, d&#8217;int\u00e9rieurs luxueux, de v\u00e9hicules, d&#8217;armes, de fleurs et de symboles religieux, les photographes transforment leurs clients en h\u00e9ros, amoureux, migrants, c\u00e9l\u00e9brit\u00e9s ou hommes de r\u00e9ussite ? souvent en quelques minutes. \u00c0 partir de documents r\u00e9unis par le photographe Matthieu Paley, collaborateur de National Geographic, accompagn\u00e9s de textes de Lukas Birk et Zarmeene Shah, le livre propose une plong\u00e9e rare dans une pratique photographique populaire largement rest\u00e9e en dehors des histoires officielles. Ancr\u00e9es dans le jugaar ? terme ourdou d\u00e9signant l&#8217;art du bricolage ing\u00e9nieux et des solutions improvis\u00e9es ? ces images d\u00e9passent le simple portrait. Elles r\u00e9v\u00e8lent un langage visuel populaire fait d&#8217;ambition, de d\u00e9sir, de performance et de survie cr\u00e9ative. Le projet commence \u00e0 Sehwan Sharif, dans le Sindh, pendant l&#8217;Urs de Lal Shahbaz Qalandar, o\u00f9 des studios temporaires apparaissent aux c\u00f4t\u00e9s du p\u00e8lerinage. Au centre du livre se trouve le travail de photographes itin\u00e9rants comme Zahid et Zeeshan, un duo p\u00e8re-fils qui produit des fantasmes visuels par montage num\u00e9rique, ordinateur et imprimante. Leur pratique constitue une archive vivante des r\u00eaves collectifs qui circulent dans les festivals du Pakistan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jugaar explore la tradition pakistanaise, vive et inventive, de la photographie de montage aspirationnelle, r\u00e9alis\u00e9e dans des studios improvis\u00e9s lors de festivals religieux et de f\u00eates foraines. \u00c0 l&#8217;aide de d\u00e9cors compos\u00e9s d&#8217;affiches de films, d&#8217;int\u00e9rieurs luxueux, de v\u00e9hicules, d&#8217;armes, de fleurs et de symboles religieux, les photographes transforment leurs clients en h\u00e9ros, amoureux, migrants, [&hellip;]<\/p>\n","protected":false},"featured_media":61509,"template":"","meta":[],"product_cat":[2948],"product_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jugaar : A Pakistani Guide To Aspirational Living - Librairie 7L<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/librairie7l.com\/en\/produit\/jugaar-a-pakistani-guide-to-aspirational-living-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jugaar : A Pakistani Guide To Aspirational Living - 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